commercial planning
from the ground up
For leaders like you, the greatest opportunity for business growth rests in the evaluation of commercial strategies that never sprouted. FresH2O sifts through the sediment to create a new foundation for sales and marketing success.
the process
strategic
insights
We must assess the landscape before cultivating something new. Our work together will enhance industry understanding, including the market and your customer’s requirements, ensuring a customer-focused strategy.
operational alignment
Commercial success doesn’t reside in a single department. By building dependent relationships between R&D, Finance, Sales, Marketing, and even HR, we’ll create an ecosystem that allows for programs, plans and people to flourish.
tactical
execution
While not all seeds will sprout, working cross-functionally to create an annual plan ensures that go-to-market strategies, marketing campaigns, and sales tactics are ideally timed thereby nurturing them to bloom.
what is
fresH2O?
what is
fresH2O?
Freshwater. It’s my last name and perfectly represents my passion—helping organizations (big and small) foster new growth through exceptional commercial leadership.
Powered by over 20 years of experience in healthcare and technology, structuring teams, developing processes, and driving acumen, I build nourishing and healthy environments to help organizations THRIVE!
connect with me
Grounded in transparent communication, let’s talk about your commercial challenges and how we can sow something new.
