Sowing innovation.
Nurturing growth.
Reaping success.
a few highlights of the freshwater effect.
BioSig
Technologies
Confusion in the market led to a critical brand refresh for BioSig Technologies. Altering more than visual identity, it fundamentally transformed the company’s communication strategy and business practices. The brand overhaul was meticulously designed to achieve a delicate balance: allowing the corporate identity and product brand to maintain their distinct characteristics while ensuring a cohesive brand experience. This revival resulted in a renewed brand vision that positioned BioSig for enhanced market presence and stakeholder engagement.
Medtronic
When COVID-19 sparked widespread hesitancy to seek medical care, a campaign that prioritized patient well-being over brand visibility was warranted. Taking the brand to places it had never been before, the campaign’s success was measured not by digital metrics alone, but by its positive impact on human welfare—a strategy that was recognized by Medtronic for its innovative approach to public health communication during a crisis.
TopLine
Game Labs
In a market dominated by high-budget competitors, TopLine faced a formidable challenge: How to make our daily fantasy sports app, DailyMVP, stand out without matching their massive spending. The solution? A strategic, star-powered campaign that would capture attention, imagination, and 222% growth in new users.
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